Short answer
Embrace and showcase the unique intangible cultural heritage of a location as a core element of its identity and appeal.
- Field
- Innovation & Design
- Source
- Menadzment u hotelijerstvu i turizmu (2018)
- Method
- Survey Research
- Evidence
- Strong effect
A destination's unique intangible cultural heritage significantly influences tourist decision-making. This innovation & design research insight is drawn from a 2018 study published in Menadzment u hotelijerstvu i turizmu. Using Survey research, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Embrace and showcase the unique intangible cultural heritage of a location as a core element of its identity and appeal.
Intangible Cultural Heritage Drives Destination Choice
A destination's unique intangible cultural heritage significantly influences tourist decision-making.
Menadzment u hotelijerstvu i turizmu · 2018
Key Findings
- 01Intangible cultural heritage is a significant factor in tourist destination choice.
- 02Specific elements like traditions, customs, and local stories are particularly influential.
Application
Design takeaway
Embrace and showcase the unique intangible cultural heritage of a location as a core element of its identity and appeal.
How to apply
When developing or marketing a destination or cultural tourism offering, identify and highlight its most distinctive intangible cultural heritage elements.
Project actions
- 01When researching a destination, look beyond physical attractions to its cultural traditions and stories.
- 02Consider how these intangible elements can be experienced by visitors.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Highlights the importance of often-overlooked cultural aspects.
- +Connects cultural preservation with economic benefits through tourism.
Limitations
It can be challenging to quantify the exact impact of intangible heritage compared to other factors.
Reliability & validity
The validity might be affected by self-reporting bias, and reliability could be improved with a larger, more diverse sample.
Think critically
How can intangible cultural heritage be effectively preserved and presented to tourists without becoming commercialized or losing its authenticity?
Design Principles
"Authenticity through heritage integration."
Understanding the appeal of intangible cultural heritage allows designers and marketers to craft more authentic and compelling experiences. This can lead to more targeted branding and product development that resonates deeply with potential visitors.
What This Means for Your Design
The traditions, stories, and customs of a place are a big reason why people decide to visit it.
How to use in your project
- 1.Use this research to justify the importance of cultural context in your design project, especially if it relates to tourism or cultural products.
Add to My Project
Quick Cite
Paragraph starter
Research indicates that intangible cultural heritage, encompassing traditions, customs, and local narratives, plays a significant role in influencing tourists' destination choices, suggesting that authentic cultural elements are powerful motivators for travel.
Source
Menadzment u hotelijerstvu i turizmu
Intangible cultural heritage as a motive for choosing the tourist destination Aranđelovac
journal · 2018
View sourceQuestions About This Research
- What does the research say about intangible cultural heritage drives destination choice?
- Embrace and showcase the unique intangible cultural heritage of a location as a core element of its identity and appeal. Evidence: Menadzment u hotelijerstvu i turizmu (2018).
- Why does "Intangible Cultural Heritage Drives Destination Choice" matter for design?
- Understanding the appeal of intangible cultural heritage allows designers and marketers to craft more authentic and compelling experiences. This can lead to more targeted branding and product development that resonates deeply with potential visitors.
- How can designers apply this research?
- Embrace and showcase the unique intangible cultural heritage of a location as a core element of its identity and appeal.
- What were the main findings?
- Intangible cultural heritage is a significant factor in tourist destination choice.. Specific elements like traditions, customs, and local stories are particularly influential.
- What research method was used?
- Survey Research.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2018 journal from Menadzment u hotelijerstvu i turizmu.
- What should I do differently in my next project?
- When developing or marketing a destination or cultural tourism offering, identify and highlight its most distinctive intangible cultural heritage elements.
- What are the limitations?
- The study focused on a single destination, potentially limiting generalizability.